MITSUBISHI - ABSORBING LIFE
Four part TV Commercial on Channel4 for Mitsubishi SUV models (Eclipse Cross, ASX, Shogun Sport and L200 Pick Up). Viewers are invited to familiarize themselves with the individual features across the Mitsubishi range that may be suitable for their own unique lifestyle purposes. In keeping with the same playful tone as previous campaigns, these spots also illustrate the portrayal of individual lives within the documentaries on Channel4.
MITSUBISHI MOTORS IDENTS - ‘ABSORBING LIFE’ for CHANNEL 4
The series of new ‘idents’, which are screened before and after each advertising slot during documentary screenings on the channel and showcase a new tagline ‘Absorbing Life’.
The dramatic and cinematic lighting of the idents highlights the individual lines, angles and dynamic bodywork of the car models featured. The task was to show a series of objects being gradually drawn towards Mitsubishi vehicles before being absorbed into the bodywork.
CREDITS:
Client: Mitsubishi Motors in the UK
Post House: Jam Films
CGI Lead : Alex Polo
VFX Supervisor/Lead compositor: Dan Andrews
VFX Producer: Evren Olgun
Agency: Golley Slater Cardiff
Creative Directors: David Abbott and Paul Williams
Account Director: Sophie Young
Director: River
Production Company: Fresh Film Production
Producer: Amanda Lowit
Line Producer: Richard Carter-Hounslow
Production Assistant: Louise Jackson
Edit House: Figment
Editor: Sean Weil
Flame artists: Pete Young & Matt Clarke
Colour: Tobias Tomkins @ CHEAT
Mitsubishi Ident - Absorbing life
VFX BREAKDOWN
